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Hutch logo

Every year we compete to do a redesign of the Hutch logo in-house. My winning entry started as a hilarious joke: turning the Hutch logo into a rabbit hutch. There are various nods to the studio culture in the logo. The dusty server room, Canadian studio and racing focus all get a look in!

 

Evolution of the idea

Evolution of the idea

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Applied to in-house items

Applied to in-house items

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